Welcome to PDT Europe – the major European event within the Product Data Technology area, neutral and open for industry, vendors and academia. PDT Europe started in 1992 as a project sponsored by the European Commission, as a communication place for like-minded specialists in the then emerging field of product data technologies. Eurostep runs the event since 2004. Over its past lifecycle, the conference has evolved into the leading pan-European event for the diverse aspects of product data technology in key industries. Participants are typically managers and decision makers, program- and project managers, architects, technical leaders and technical specialists from different industries who meet up and exchange ideas. These industries include heavy weights such as the automotive industry, aerospace- and defence industries, discrete manufacturing, telecom, the emerging e-business domain and many more.

About PDT Europe 2008

The conference this year is being held in Gothenburg, Sweden on the 29th to the 30th of September. Theme 2008: Product Data Standards – Positioned for Success Product data standards have been the foundation in the PDT conferences from the very first time. In 1992, the year for the first PDT, the theme was "Neutral interfaces for Design and Manufacturing". In the second year it was "Progress in Standards and Applications". Over the years PDT has covered an increased scope with business processes, organizational aspects, return on investments etc. PDT has evolved more towards PLM with recent themes such as "PLM-the Big Picture" and "PLM Strategy and Implementation - Bringing the Pieces Together". This year, 2008, PDT is back to the roots. Or forward to where it started. The conference will focus on product data standards again. But different from where we were 16 years ago we will present and discuss about standards in use, and standards setting the framework for a successful PLM architecture. STEP is in use for CAD data exchange. PDMschema for PDM data exchange. With PLCS the life cycle is in scope and PLCS is already in production use. And STEP AP233, for Systems Engineering data, is yet another very important contribution. It is time to rethink the strategic importance of standards such as PLCS. The SOA revolution has started and is paving the way for STEP and PLCS too. The combination of PLCS and Web services is already used in production and several large R&D projects have identified this fact. Projects that will change complete industries. STEP is no longer only CAD data exchange. Used strategically, with its support for the life cycle and extended enterprise, STEP and SOA could be the infrastructure needed for rapid and cost efficient mergers and acquisitions. And for enterprises investing to become best innovators. And for lean IT and the agile enterprise in the global competition for business. So, we are back to the roots but with a stronger message than ever before – Positioned for Success!

Who will attend PDT Europe 2008 The conference primarily targets attendants from the following industries:

• Automotive industry
• Aerospace & defence industry
• Discrete manufacturing
• Telecom industry
• High-tech electronics manufacturing

From these industries we expect to see important decision makers as well as users with the user perspective. You will have the opportunity to meet face-to-face with decision makers and key personnel of many well-known organisations interested in solving business problems.

 

Marketing and Promotional Efforts

Getting the right attendance to the seminar is the key to a successful event. Therefore we are working extra hard to reach our target audience and to make this into a success!

E-mailing campaign

In our e-mail database today, we have well over 8 000 names of individuals. We are using e-mailing as one of our most important ways to reach decision makers and participants to the seminar. The reasons are several:

• - We have negotiated with a numbers of organizations that have agreed to send our invitation to their contact database
• - It is easy for anyone to re-send the invitation to a colleague
• - It is a very simple cost efficient way of marketing

Pro-active public relations

Public relations are very important to us and we plan press releases before the conference. We will also invite members of the press to attend the seminar, free of charge.

Direct sales and telemarketing

We will target specific industrial organizations utilizing direct sales to encourage these companies to send attendees.

Web promotion

The PDT Europe web site will have links to it from a number of sites that we have been in contact with. We will continue to work actively on getting our link up on other organisations’ web sites. Obvious sites are of course our sponsors and co-sponsors, but also others. If you wish to link to our site - please do so!

Types of sponsorship

Silver Sponsor Price: 2.700 EUR

1. Your company will be introduced as one of the sponsors of the conference at the opening of the conference. 2. Your company logo will be included in our printed material, our press releases and our direct e-mailing campaign, provided we have your logo on time. 3. Your company logo will be displayed on the conference web site, with a link to your web site. 4. You will get access to an attendance list with name, company and address. 5. Your company and/or product description will be printed in the conference proceedings (max 1 pages, b/w). 6. You will have access to a table for sales material and/or demonstrations. 7. You will receive 1 full pass to the conference, including meals and beverages. 8. Five customers that you bring to the conference will be able to attend for 790 EURO, a 20% discount off the conference fee of 995 EURO.

 

Gold Sponsor Price: 5.300 EUR

1. Your company will be introduced as one of the sponsors of the conference at the opening of the conference. 2. Your company logo will be included in our printed material, our press releases and our direct e-mailing campaign, provided we have your logo on time. 3. Your company logo will be displayed on the conference web site, with a link to your web site. 4. You will get access to an attendance list with name, company and address. 5. Your company and/or product description will be printed in the conference proceedings (max 2 pages, b/w). 6. You will have access to a table for sales material and/or demonstrations. 7. You receive 2 full passes to the conference, including meals and beverages. 8. In agreement with the conference organizer and the conference programme, you may invite a qualified customer to present at the conference. Note: We would need your suggestion and a confirmation from the customer before May 5th. 9. Ten customers that you bring to the conference will be able to attend for 790 EURO, a 20% discount off the conference fee of 995 EURO. 10. You will be able to post banners and/or roll-ups of your company in the main conference room where plenary sessions take place.

 

Event Sponsors

For an additional opportunity to gain more visibility for your company, you may want to consider sponsoring one of the following.

• Lunch day 1
• Welcome reception day 1. Cocktails and buffet in the hotel.
• Lunch day 2

As an Event Sponsor, you will:

• Be mentioned in all the conference promotional material
• Have the opportunity to give a five-minute presentation during the event you are sponsoring
• Post banners, signs and other promotional material to indicate that you are hosting the event.

Other sponsorships

If you have other ideas for sponsoring, please contact us for a discussion.

If you have special wishes for sponsoring, contact conferencemanager Maria Härdig.

Maria Härdig Eurostep AB Mobile: +46 708 681 766 e-mail: maria.hardig@eurostep.com www.pdteurope.com

 

I look forward to welcoming you! The sooner you sign up – the more benefits you get!